“We want you to think about life after sports before it hits you in the face,” Dr. In a bit of synchronicity, Valletta’s dream became a reality last year with the efforts of others at Texas A&M, and AmplifyU was created. For years, he’s been lobbying for a formal program at Texas A&M to help student-athletes recognize how their instinctual skills are useful off the field or court. He’s written a book about the connection between sports and business success, given a TEDx Talk on the same topic and appeared on numerous national TV networks discussing the power and potential of athletes as leaders in business. When Valletta applied those skills his first year on the job, he became his company’s top salesperson and later co-founded MISSION, which produces cooling gear for active people in the heat, in partnership with athlete-business icons Serena Williams, Drew Brees and Dwayne Wade. Knowing how to communicate, be a team player, be coached, respond to a loss and respond to a win.” “Dedication, discipline, the desire to be the best at what I'm doing, the ability to handle adversity and perform under pressure. “I started making a list of all the traits I used in my sports career,” he said. Valletta remembered how that impacted him. “Well, what did you do to be successful in football?” his dad asked. Though simple, his father’s response served as a launching pad for Valletta’s life mission and, in ways, for an innovative, one-of-a-kind partnership between Mays Business School’s Reynolds and Reynolds Sales Leadership Institute and Aggie Athletics. “I’m not sure how to be successful in this job,” Valletta told his father. Valletta ’00, who played as an offensive lineman for Texas A&M University, had just left the NFL and was anxious about starting a new job in sales. It was Chris Valletta’s dad who got the wheels rolling years ago with one question.
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